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Foundations of Rx Media in the U.S.

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What Will You Learn?

  • Confidently navigate the U.S. regulatory landscape by applying FDA guidance and avoiding common compliance pitfalls across both consumer and HCP campaigns.
  • Build smarter strategies by blending traditional and digital channels into U.S. campaigns that connect with patients and providers.
  • Turn data into impact by using U.S.-specific KPIs and insights to refine targeting, boost engagement, and demonstrate campaign success.

Course Content

The U.S. Regulatory Landscape
Overview of FDA oversight in U.S. pharmaceutical marketing, highlighting differences between DTC and HCP advertising, key compliance principles, common pitfalls, and the processes needed to ensure campaigns meet regulatory standards

  • LESSON: The U.S. Regulatory Landscape
    03:50
  • QUIZ: The U.S Regulatory Landscape

Channels and Formats for U.S.- based Rx Campaigns
Overview of the key media channels in U.S. pharma marketing, highlighting how traditional and digital platforms reach both consumers and healthcare professionals.

Understanding Data & KPIs
Introduces core data sources, metrics, and measurement strategies in U.S. pharma marketing. Explains how data informs planning and evaluation for both DTC and HCP campaigns, with attention to attribution challenges and compliance in a regulated environment.