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Adelaide Acquires Rita

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Adelaide, a leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction.This acquisition aims to enhance Adelaide’s media quality metrics by integrating Rita’s deterministic behavioral data, ad exposure...

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News

Adelaide Acquires Rita

This strategic acquisition seeks to develop a new level in media quality measurement

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In Conversation with Claire Knapp – CEO,...

MAGNA Raises 2024 U.S. Ad Spend Forecast

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