WEBINAR #3: Beyond the Script Webinar Series
Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes
Beyond the Script is a three-part webinar series from solli in partnership with Medscape, PulsePoint and WebMD. Each episode explores how real-world data and digital behaviors can help healthcare brands engage professionals and patients more effectively.
Episode three, “Uniting HCP and DTC Engagement: How Better Alignment Drives Better Outcomes,” is now live. Hosted by Richard Springham, CEO of solli, it brings together:
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Becky Hallam, Platform Lead, PulsePoint
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Molly Farrell, SVP, Programmatic, CMI Media Group
Together, they discuss why HCP and DTC strategies have long operated in silos, what new data signals and technologies are enabling smarter alignment, and how synchronised messaging and optimization can strengthen in-office conversations, improve patient journeys and drive greater brand impact.
Watch the full webinar here:
Webinar #3 – Key Highlights
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One Conversation, Two Stakeholders: Aligning HCP and DTC messaging ensures consistent education and strengthens in-office conversations by putting both audiences on the same page.
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Data Signals That Connect Patients and Physicians: First-party insights, endemic network data and real-time engagement signals help identify when HCPs and patients linked to the same decision are most receptive.
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Adaptive Optimization: Reaching HCPs in the Right Moment: New tools enable compliant, moment-based delivery — bidding smarter when physicians are most likely to engage or prescribe, without manual adjustments.
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Upstream Patient Insights Improve Timing: Signals like lab testing and condition evaluation allow brands to educate patients before diagnosis, improving relevance and preparedness.
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Context and Creative Matter: High-quality, channel-specific creative — shown in trusted environments such as EHRs or endemic inventory — drives stronger engagement and credibility.
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Modern Measurement Requires Early Indicators: While script lift remains the end goal, leading signals (audience quality, HCP site engagement, recency-based behaviors) now guide real-time campaign decisions.
Missed the earlier episodes in the Beyond the Script webinar series? Watch Webinars #1 and Webinar #2 now!.
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