InStep Health Launches CoPay Support™

InStep Health has announced the launch of a new copay support feature integrated within electronic health records (EHRs), aimed at addressing prescription abandonment due to cost barriers. The tool, called Copay Support™, is now available as an enhancement to the company’s existing Integrated EHR™ solution.

Designed to surface copay savings offers directly within the clinical workflow, the feature integrates with major EHR platforms including Epic, Cerner, and Meditech. According to InStep Health, the tool allows life sciences companies to deliver real-time affordability offers at the point of prescribing, with the aim of improving patient adherence and reducing friction between intent and action.

Citing industry data that up to 30% of prescriptions are abandoned due to cost concerns, the company positions Copay Support as a mechanism for mitigating one of the more persistent obstacles to therapy initiation.

“Copay Support™ isn’t just a savings tool, it’s a targeted affordability engine built into the care journey,” said Nathan Lucht, CEO of InStep Health, in the announcement. He framed the tool as a step toward closing gaps in patient follow-through by aligning affordability with clinical decision-making.

The feature offers several functions intended to distinguish it within a competitive and crowded digital health ecosystem:

• In-EHR Activation: Offers are displayed during the prescribing process, routed to pharmacies and patient portals without requiring separate tools or interfaces.

• Deterministic Analytics: The company says it offers PLD (prescriber-level data) reporting without reliance on modelled insights.

• Reach and Distribution Guarantees: InStep Health reports access to over 700,000 healthcare professionals, including 300,000 reached exclusively via its platform, and offers a 90% reach guarantee for matched list campaigns.

solli’s Final Thoughts

The release follows growing interest in integrated affordability solutions that blend adherence support with broader commercialization strategies. While many pharmaceutical manufacturers already deploy copay card programs, embedding those offers directly into EHR workflows represents a push toward frictionless market access and potentially greater uptake.

As digital point-of-care tools evolve, EHR-native solutions like Copay Support™ reflect an ongoing convergence between commercial strategy, patient support, and clinical infrastructure. How widely such tools are adopted, and how effectively they perform across therapeutic categories, is the measure of their success.