AMC Networks and PulsePoint Partner

AMC Networks has announced a partnership with PulsePoint to bring programmatic buying to linear television for pharmaceutical, health, and wellness clients in the US.

This collaboration will allow brands to purchase live linear TV inventory through PulsePoint’s demand-side platform (DSP), expanding the reach of their marketing efforts.

AMC Networks, a leader in addressable and programmatic advertising on linear TV, is the first programmer to enable this approach on linear networks. PulsePoint will leverage this capability to offer its clients additional opportunities for targeted campaigns with a focus on privacy-compliance and precision.

Evan Adlman, AMC Networks’ executive vice president of commercial sales and revenue operations, shared that they are “delivering conversion rates that are four or five times that of traditional linear campaigns.” Andrew Stark, chief client officer at PulsePoint, emphasized the partnership’s potential to offer new, innovative ways for healthcare brands to connect with their audiences.

Read the full press release here.