WEBINAR 4: Next POC Media – a solli x Doceree Webinar Series

The fourth episode of the Next POC Media webinar series – hosted by solli in collaboration with Doceree – tackled one of the most critical topics in Point-of-Care (POC) advertising today: compliance.

Titled ‘Compliance and Confidence: Navigating the Regulatory Landscape of Point-of-Care Advertising’, the session explored how healthcare marketers can operate both confidently and ethically within ever-evolving regulatory frameworks such as HIPAA, the FDA’s 2253 requirements, and emerging state-level privacy laws.

Moderated by Richard Springham, CEO of solli, the conversation featured an expert panel: Eva Sala (SVP, Director, Solve(d)), Jeffrey D. Erb (Chief Media Officer, Avalere Health), and Kamya Elawadhi (Chief Client Officer, Doceree). Together, they broke down how compliance can move beyond obligation to become a competitive advantage.

WATCH THE FULL WEBINAR HERE:

Key Takeaways from the Session:

The Expanding Compliance Matrix: Multiple Forces, One Mission

Jeffrey Erb opened by highlighting the core compliance pillars in POC: FDA mandates (fair balance, claim substantiation), HIPAA data regulations, and increasingly strict state privacy laws such as California’s CCPA. He underscored the importance of business associate agreements and de-identified data protocols in preventing liability.

Kamya Elawadhi emphasized that healthcare marketing sits at the complex intersection of advertising, medical practice, and data privacy, each with its own regulatory gravity. She...