Retail Roots, Clinical Edge

Jane Wojcik’s Journey to the Frontlines of Engagement

Larry Dobrow
30th July 2025

At age 22, Jane Wojcik had recently graduated from Penn State and completed a six-month AT&T retail leadership development program. In the program’s wake, her first assignment was managing an AT&T store located outside Philadelphia. To hear Wojcik tell it a bit more than a decade later, it was here that her education truly kicked into gear.

Some customers, she recalls, were skeptical that a 20-something would be able to resolve the problem that prompted them to escalate it to the store manager. Wojcik chose to view those expectations through a different lens.

“I was figuring out how to work with and motivate people, from teenagers to people in their 60s,” she explains. “When you’re in your 20s, you don’t usually get exposed to that wide range of backgrounds and experiences and cultures. You learn a lot.”

So began a professional arc that has taken Wojcik from the retail world to a crucial role within point-of-care media. Along the way she acquired a reputation as an inquisitive and creative thinker able to cut imposing challenges down to size. 

“Jane is the kind of person who has a conversation, thinks critically about how to solve the problem and, a few days later, has a well-thought-out approach to walk you through it,” says Andrew Schultz, president of PatientPoint Precision.

‘I can do this’

Wojcik grew up an animal lover in a small town north of Harrisburg, Penn., riding horses and helping to care for what she calls “the most random accumulation of pets. There were...

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