The Pharma Marketing Pulse Report

Health Union and solli have teamed up to launch The Pharma Marketing Pulse Report — and the survey is now open for participation.

This new benchmark study invites pharma brand marketers and their agency partners to share how they’re planning and prioritizing digital strategies today — and what’s next for 2026 and beyond. By taking part, respondents will help create a clearer picture of how the industry is evolving across digital channels, budgets, and innovation.

Watch the announcement: In this short video, solli CEO Rich Springham and Health Union CEO Olivier Chateau discuss the inspiration behind the partnership, the importance of the survey to the evolving pharma marketing landscape, and how the resulting benchmark report aims to bring greater clarity, collaboration, and insight to the industry.

From the rise of AI and personalization to influencer marketing, omnichannel engagement, and shifting digital budgets, this brief survey explores the trends and challenges shaping today’s pharma marketing landscape. The insights gathered will inform a benchmark report that helps marketers better understand where the industry is heading and how peers are approaching innovation.

Participation is completely confidential and voluntary. Those who complete the survey will receive a summary of the findings and be entered into a drawing to win one of five $100 e-gift cards, redeemable at popular retailers or charitable organizations.

“solli’s mission is to elevate the practice of media within pharma, and this survey is a direct reflection of that commitment to driving smarter, more strategic media across the industry,” said Rich Springham, CEO of solli. “We’re excited to partner with Health Union to give marketers the opportunity to share their perspectives and gain real visibility into where the industry is heading.”

“At Health Union, we believe in the power of community and insight,” added Olivier Chateau, CEO and Co-founder of Health Union. “By taking part, marketers aren’t just providing data — they’re helping build a valuable resource for the entire industry.”

Join your peers in shaping the insights that will guide tomorrow’s pharma marketing strategies.